Independent group of media buying and advertising creativity
An ecosystem
of agencies.
House Group is an ecosystem of agencies that brings together media buying, advertising creativity, digital strategy and AI to drive brand value generating real demand with quality, efficiency and purpose.
We were born to respond to an increasingly fragmented market, where brands need to connect better with their audiences, activate more relevant campaigns and make decisions with greater agility. That is why we work under an integrated methodology that unites strategic vision, technical specialisation, applied creativity and technology.
We do not understand advertising as isolated actions, but as growth systems capable of connecting audiences, contexts, formats and business objectives.
Mission
Making advertising generate real value for brands, people and the environment. We accompany our clients as strategic partners to transform market complexity into clearer decisions, more relevant connections and more efficient, responsible and sustainable growth systems.
Vision
To be the independent reference group for brands that want to grow with more criteria, efficiency and real connection with people. We aspire to build a young, entrepreneurial and responsible company, where technology amplifies human talent and contributes to generating positive value for brands, teams, society and the environment.
Four houses, one single logic.
House Group is structured through four complementary units that work in a connected way to cover the main needs of brands in strategy, media, creativity, digital growth and artificial intelligence.
House ofHouse of Media
We modernise advertising investment by connecting audiences, channels, contexts and business objectives under a single strategic vision. We integrate online and offline media — linear television, digital TV, Connected TV, streaming ads, radio, digital audio, podcasts, DOOH, OOH, programmatic, social, gaming, retail media and special formats — to build more precise and measurable omnichannel strategies.
Visit houseofmedia.mediaAn integrated methodology to
turn advertising investment into growth.
We work by connecting the disciplines that have traditionally operated separately: strategy, media, creativity, technology, data and measurement.
We understand the business
We start from the real context of each brand: objectives, market, audiences, commercial challenges, channels, investment history and growth opportunities.
We design the strategic architecture
We define the role of each channel, message and touchpoint within the user journey, aligning audiences, business objectives, investment and measurement. We build an integrated advertising architecture so that every action has a clear function and contributes to brand growth.
We activate media, creativity and technology
We integrate media buying, advertising creativity, content, formats, data and AI to launch relevant, measurable campaigns adapted to each context.
We optimise in real time
We measure performance, detect learnings and adjust investment, audiences, messages and formats to improve efficiency and maximise the value of every euro invested.
We turn data into decisions
We transform measurement into actionable knowledge so that every campaign learns, evolves and contributes to the sustainable growth of the brand.
Technology
is part of
our methodology.
At House Group, technology is part of our methodology and powers the work of every unit in the group. It allows us to improve efficiency, increase creative relevance, connect data and accelerate decision-making at every phase of the advertising strategy.
Each House incorporates specific technology solutions to connect strategy, activation and optimisation under a single growth logic.
House Intelligence Platform
An intelligence and visualisation platform that centralises the reading of campaigns, results and learnings in a single analysis environment.
It enables data connection, opportunity detection, investment optimisation and the transformation of measurement into actionable decisions to improve business performance.
House Impact Technology
Technology applied to dynamic creativity and advertising activation, designed to adapt messages, formats and impacts according to the context, audience, channel and moment of the campaign.
It makes media buying more efficient and relevant, connecting planning, creativity and technology at every touchpoint.
House AI Content Platform
House UGC Platform
Solutions designed to scale the creation, management and activation of content.
The House AI Content Platform streamlines creative processes, facilitates the generation of content adapted to different channels and improves production efficiency.
Bespoke AI solutions
We develop bespoke technology and artificial intelligence solutions to automate processes, improve decision-making and build tools adapted to each business. Two examples in production: Plan AI (AI-assisted media planning) and a proprietary software for the pharmaceutical sector.
An agile structure
with
global presence.
Specialist units in media buying, digital, creativity and artificial intelligence.
Campaigns activated in international markets.
Media agreements across five continents.
Volume of advertising investment managed.
Who trusts
in us.
Connected to the leading media and platforms
What those
who choose us say.
House of Media has been a key partner in our growth. Their full-funnel, data-driven and omnichannel performance strategy has allowed us to triple our average year-on-year turnover in recent years. A team that understands the business, drives results and accelerates brands.
FashionWe are very happy with House of Media's work. We especially value their personal, close approach, which makes them feel like one more member of our team. Their ability to understand our needs and offer tailored solutions makes the difference. Without a doubt, a key partner in our digital strategy.
PharmaceuticalExcellent service, highly recommended! We are very happy with the services we contracted. From the outset the treatment was friendly and professional, and they offered solutions tailored to our needs. We will work with House of Media again in the future. Thanks for everything!
CosmeticsThey have helped us a great deal with the University's digital marketing campaigns.
EducationHouse of Digital is pure digital energy. Always one step ahead, they reinvent every campaign with interactive formats and cutting-edge technology. Their obsession with optimising and connecting with the user turns every action into an experience that captivates, inspires and converts. A partner that always sets the trend.
AutomotiveThanks to House of Digital we have strengthened our CRM with data-driven strategies in Salesforce Marketing Cloud. Their creative, CRO-focused approach turned our newsletters into a real conversion tool. A partner that turns data into results.
PharmaceuticalProfessional, expert and very approachable. The media partner every brand should have!
PharmaceuticalWorking with House Group has been, without a doubt, one of those decisions I would make again a thousand times over. Beyond being a media agency, for me they have become part of the team. After more than 4 years working together, what I value most is the trust and peace of mind they give me. I know there is an expert team behind it that not only executes, but supports you, challenges you and guides you to build the best possible campaigns. Always with a very clear focus: optimising investment and maximising impact. They have been there at key moments, helping to find solutions, bringing judgement and adding value from a place of closeness. And that, day to day, makes all the difference.
CosmeticsFinding the agency you click with is no easy task. In House of Stories we have found an agency that works like an in-house partner of the company itself. A team that is always willing, responsive, full of good ideas and very creative, always on top of the latest trends to try new things and, above all, always with a big smile.
PharmaceuticalGrowth with
positive impact.
At House Group we integrate social, environmental and good governance criteria into our way of working. We are committed to a culture based on transparency, diversity, team wellbeing and continuous improvement, measuring our impact and moving towards a more responsible way of doing business.
Four markets,
local teams.
Spain
Italy
Miami
Mexico
Do you have a project?
Tell us about it.
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